Wella Eimi Shape Me 48h Hair shaping gel, the effect of which occurs when the hair is exposed to heat. The specific polymer complex with a memory effect in the composition helps to shape hairstyles with the help of a dryer. Your created hairstyle will keep its original shape for up to 48 hours, because that is how long the memory of the magic polymers works.

Fixing strength: 2.

Usage: Rub a small amount between your palms. Apply evenly to wet or dry hair from root to tip.